Recent media coverage indicates that South Africa continues to aggressively embrace eliminating racism. It has only been two decades since apartheid was eliminated. South Africa need only to market the Black African woman as a positive image to overcome racism with the complications associated with a civil was which could end in a bloodbath.


The United States media has accomplished a great job in ensuring that Whites are promoted in the most positive aspect as possible. It begins with how they have betrayed the White woman. From a systemic perspective, portraying the White woman as the most positive aspect has contributed to the dominance that Whites continue to enjoy. We need only to ascertain the results of the Raccelerate Phenomenon as proof of the media’s effectiveness in maintaining the White woman in a positive aspect which is a major contributing factor to racism in America.


The Raccelerate Phenomenon


The Raccelerate Phenomenon has roots in Newton’s Third Law of Motion. Newton’s Third Law of Motion states that when one body exerts a force on a second body, the second body simultaneously exerts a force equal in magnitude and opposite in direction on the first body. In elementary terms, Newton’s Third Law of Motion states that for every action there is an equal and opposite reaction.


The Raccelerate Phenomenon follows the same principle as Newton’s Third Law of Motion in that whenever there is a perceived infringement by a Black male against a White female there is a negative overreaction portrayed in the media. Specifically, the Raccelerate Phenomenon states that for every action that a Black male takes against a White female there is an elevated negative reaction towards Black men. The Raccelerate Phenomenon is the cause for many of the racial tensions between Blacks and Whites.

Since this phenomenon has resulted in the United States continuing to maintain racism, South Africa can use the same process. South African media need only to portray the Black African woman as the most positive image in the country. This will have a direct impact on the Black South African family. There will be no need for a civil war or bloodbath in South Africa.


Benefits of the Raccelerate Phenomenon

When the media protects the White woman, they also protect the White family. The higher graduation rate for White women enables them to attend college and qualify for higher paying jobs. This in turn has an economical impact on the White family. In a two income household, children benefit from a higher level of financial security.


Even so many White females have chosen to pursue careers in education. This not only enables them to benefit financially, but it also provides them the time needed to continue to rear their children. This is possible because they have every evening off, every weekend off, and every summer off.


  1. South Africa needs only to follow this example to improve racial relationships. The South African Government has to begin a media campaign that portrays the Black African Female as the most positive and adorned image in the country. This will transform into portraying the South African family as a positive image. There are many images that come from South African that indicate that the Blacks continue to have rage due to the historical roots. But many of the South African Whites images are just the opposite.
  2. The next step is to develop a program that enables Black African females to become the majority of the teaching force. An educator in the schools is an educator at home too. This will over time increase the number of South African Blacks who qualify for higher paying jobs and other businesses. This will enable government officials to choose the most qualified South African Blacks to serve as judges, politicians, bankers, etc.
  3. Next, they will need to establish and enforce school rules that ensure that the Black South African woman is able to maintain her position as an educator. This step will work great because of the historical roots of South Africa. With the appropriate curriculum, they can teach the children who may have hatred due to the past how to position themselves better to survive economically in South Africa.

South Africa does not need to resort to violence in order to become a country where racism continues to plague the advancement of all South African citizens.


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Dr. Derrick L. Campbell, Ed.D.
PO Box 1668 Blackwood, NJ 08012


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Author of Promoting Positive Racial Teacher Student Classroom Relationships




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